Getting Clients – Under promise and over deliver

West Village, downtown NYC

Few years back, got this assignment that involved about 20 separate deals. That was the high water mark for coin in a month for me. This month, thought I might beat that record and it’s close.

Been putting in about 15 hour days trying to get everything accomplished in time. After the dismal past two years where I was living just enough for the city, this’s a welcome relief.

Friend of mine recently asked me how I get my clients. Told her that I subscribed to Giuliani’s mantra of under-promising and over delivering. That is say, never took on something that I knew I couldn’t do and do well and never gave a price or a deadline that I knew I couldn’t make.

When y’do zero advertising and rely on word-of-mouth to pay the bill, your reputation for getting the job done’s paramount.

On a related point, always find that I’m more productive all of round when I’m firing on all cylinders. Something about working like crazy makes you keep working like crazy, don’tcha think?

Back to the grind.

Location: in fronta papers
Mood: sick
Music: father works some days for fourteen hours
YASYCTAI: Under promise, over deliver. (always/2 pts)

4 replies on “Getting Clients – Under promise and over deliver”

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