Flip-flopping is a marketing term

Making informed decisions based upon new information is not a bad thing

While I’m glad that Obama won the election, I’m tired to hearing that Romney was/is a flip-flopper. I disliked his disengenous changing of positions, but the term flip-flopping is a nonsense marketing word like pink slime to push an agenda. It’s the difference between insect-vomit and honey.

George W. Bush refused to change his stance on anything, despite all evidence to the contrary. This is a summarily bad thing.

Thought of this because my friend Alexandra recently sent me this article and it, in turn, made me think of Fujifilm and Kodak.

For those of you too young to know, the two were bitter, bitter rivals in the photo film market. When the world went digital, Fuji saw the writing on the wall and – despite film still being very popular at that time – took a hit early to develop new technologies.

Kodak did not, instead staying the course despite all evidence to the contrary, trying to squeeze every penny from their dying business model.

As of yesterday, Kodak is trying to reinvent itself by selling its only asset, its patent portfolio.

Fuji, meanwhile, changed course and came up with products like the astoundingly advanced Fuji F1, which is potentially a game-changing, stylish camera.

Let me mention that I met Alexandra at my wrasslin class.

A decade ago, I took Judo with this instructor that thought very little of the now popular jiujitsu. Instead, he taught us very traditional judo.

My current jiujitsu coach is the exact opposite, not only teaching us very modern moves, but inventing some of his own, such as the Rat Guard, which I use and love.

He and I talk about that old Judo instructor from time to time.

The funny thing is: they’re both the same person.

He saw the world was changing and changed with it. One of his students is one of the top-ranked fighters in the city, precisely because he saw the direction of the world.

Change is inevitable. The ones that survive and flourish are the ones that change.

Me: You know that thing that I do that annoys you?
Her: You’re going to have to be a lot more specific than that.

The wife is blogging a lot more, which – because it’s a food blog – involves me stuffing my face a lot more as well. She just made a vat of Sage and Brown Butter popcorn so I’ve been eating that non-stop.

Her blog is doing better than mine. I cannot have this.

Must sabotage while still getting the benefit of food.

———-

The article Alexendra sent me, BTW, is about traditional book publishing. I think it’s dying because the world is changing how it consumes books.

Speaking of consuming books…

Location: getting ready for meetings, lots of them
Mood: sore
Music: makes it so hard to stay But nothing lasts forever
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