Salespeople get a bad rap. Which sucks cause every business has three parts:
- Research and development
- Sales and marketing
Two outta three of those spend money but only one of them makes money. That’s why its so important. The other two can slide at times but sales can never slide.
Did I ever tell you that I taught sales? Did it for a while at the Fortune 500 company where I learned that good salesmanship is the conveyance of enthusiasm.
Take my Mac computer.
Was against the mac for years until my brother and Rain – neither of whom worked for Apple nor owned Apple stock – each individually spent days (days!) espousing all the benefits of the mac. They were excited. They got me excited. Next thing you know, I’m plunking down twice what I’d spend on a PC for some shiny.
That’s good salesmanship. That’s the kinda salesman my dad was. That’s the kinda salesman I am at heart. Those are the kinds that don’t need to lie or puff, they just get you hyped up about how this product or service can make your life better cause it actually can.
When you truly believe that your product/service will make people’s lives better, you cannot stop that.
So I went to see Rain with an idea I have for a show.
Him: Man, the best thing you and I did were those commercials.
Me: I know. We should do something else.
Admin note: No posts next week. Got a thingy to do and my injuries are driving me up the wall. See you in a week?