So I’ve just finished my first marketing campaign for my book and here’s what I’ve accomplished in 48 hours:
- Amazon.com downloads: 1,567
- Amazon.co.uk downloads: 40
- Amazon.de downloads: 29
- Amazon.fr downloads: 0
All-in-all, expected a total of 500-800 downloads and this totally blew away my estimates. And here’s what I’ve learned:
The French dislike my work
This is disappointing because I feel I support the French: I eat their fries and their bread, utilize a French press with regularity and support the French little coffee place down my street, and enjoy Pepe le Peu. How’s about some reciprocity?!
Social marketing really works
Put up some ads here and there which got me about 300 downloads – about what I guessed – however, people mentioning me on their FB page or via email forwards garnered me the vast majority of the downloads and this was completely unexpected.
Stuff y’put out online is powerful and stays forever. Note to self: redact mention of womanizing and rum intake in this blog.
Discovered I know five distinct groups of people
- One group, without my asking, put up postings on FB and elsewhere; they took my undertaking and made it their own.
- Another group, when asked, immediately started telling others.
- A third group, when asked, declined.
- A fourth group, when asked, completely ignored me.
- A fifth group, was never asked and also never said a thing.
I’ve got to say that this was all a bit surprising. Some people I was sure would help did not and some people whom I never even thought to ask took it upon themselves to help. Eye-opening.
And speaking of reciprocity, two of the people that completely ignored me, I go out of my way to help all the time. Also eye-opening.
Again, think it’s that divergence of our very basic definitions of friendship.